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View allSophisticated and dynamic, for the man who man who shapes his own legacy. Designed to captivate, exuding elegance and power. The perfect signature for those who define what it means to be truly iconic.
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Be Iconic
Are you ready for the powerful and enigmatic nature of ICONIC. This fragrance embodies sophistication with an edge, a perfect balance of strength and refinement. Crafted for those who embrace boldness in every aspect of life, ICONIC is more than just a fragrance—it’s a statement of individuality and resilience, made for those who aren't afraid to stand out.
Bottle
Inspired in part by the iconic announcer’s microphone, the IT’S TIME fragrance bottle exudes bold confidence and commanding presence. Its sleek, striking design pays homage to the unmistakable symbol of sport and spectacle, embodying the essence of a powerful entrance. Every detail reflects the strength and charisma of a true champion for a bottle as captivating as the scent it holds.
Story
Developed in partnership with Bruce Buffer, IT’S TIME captures a story of relentless drive. Drawing inspiration from his powerful persona, the scent combines invigorating top notes with a rich, warm heart and a smooth, enduring base. Each element reflects the essence of Bruce’s dynamic presence, creating a fragrance that resonates with both elegance and strength.
notes
Top notes of sharp, bitter citrus make an immediate impact with their distinct, energizing presence. The scent transitions into a heart of warm, sweet, and dark animalic nuances, adding bold complexity. Finally, the base notes of deep oud, oakmoss, and amber culminate in a powerful finish that embodies iconic charm and lingers with a timeless appeal.
Worn By Champions
Unleash your inner warrior… a bold fragrance crafted for those who rise to every challenge and dominate in every arena.
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