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Worn By Champions

Unleash your inner warrior… a bold fragrance crafted for
those who rise to every challenge and dominate in every arena.

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  • "Honestly this smells divine. Really great value too. Thought I’d try it and see and I’m impressed."

    Ray S.

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  • "Powdery and seductive. My wife enjoys it and it last a good 6-8 hours on my skin."

    Sean S.

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  • "Smells fantastic - This smells so good, I wear it even if I stay home."

    Dan J.

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  • "Smells great and looks like a million bucks - This fragrance is fresh, subtle, and liked by those around me."

    Sebastian T.

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“What does a warrior do? He fights to his last breath. When he get’s knocked down, he gets up and tries to win the war with whatever it takes.I approach everything I do with Warrior Spirit. It’s the only way to live.”

Bruce Buffer

BUILT FOR CHAMPIONS

Developed in partnership by Bruce and the world’s finest perfumers, IT’S TIME delivers a signature scent worthy of the truest of warriors.