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View allBold and commanding, this signature fragrance is crafted for the modern man who exudes power and presence. It's a scent for those who live life with confidence and intensity, seamlessly blending freshness with depth.
Built For Champions
Introducing IT'S TIME, the aftershave designed for champions, crafted in collaboration with Bruce Buffer and the world's finest perfumers. This signature scent captures the essence of true warriors, empowering you to embrace your inner champion.
Bottle
Inspired in part by the iconic announcer’s microphone, the IT’S TIME fragrance bottle exudes bold confidence and commanding presence. Its sleek, striking design pays homage to the unmistakable symbol of sport and spectacle, embodying the essence of a powerful entrance. Every detail reflects the strength and charisma of a true champion for a bottle as captivating as the scent it holds.
Story
Developed in partnership with Bruce Buffer, IT’S TIME captures a story of relentless drive. Drawing inspiration from his powerful persona, the scent combines invigorating top notes with a rich, warm heart and a smooth, enduring base. Each element reflects the essence of Bruce’s dynamic presence, creating a fragrance that resonates with both elegance and strength.
notes
Top notes of crisp apple, Calabrian bergamot, and cardamom, create an invigorating opening that’s as sharp and energizing as your first step into the ring. The scent unfolds with rich nutmeg, amber, and vanilla brings depth and warmth. Base notes of tonka bean, cedarwood, and suede offer a smooth and lasting finish, leaving a trail that commands attention and respect.
Worn By Champions
Unleash your inner warrior… a bold fragrance crafted for those who rise to every challenge and dominate in every arena.
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